First impressions are everything. Especially when it comes to first impressions
with potential new customers or clients. When looking for information about your company, online users will visit your About Us page to learn more.
It’s a predictable move, but the benefit is that it gives you the opportunity to present your brand in a positive light, clearly defining its principles, goals and unique offering. It is important to ensure that you have polished and optimized About Us content, as it is on this page that visitors will get a taste for their first impressions of your brand.
We’ll outline the most important aspects of creating an About Us page and includes answers to the following questions: